The Italian city reward for not driving your car

Italian city

This Italian city, Bologna, award people for not using their personal car instead using cycle, walking or taking public transport.

This is their idea of anti-pollution to reduce car journeys and boost green travel. Thus, to spread this idea. Italians have this marvelous scheme as an incentives like beer, ice-cream or cinema tickets for participating in Eco-friendly rides and walks.

In the Bologna country, the calculations done in a fantastic way. In this, each walk or trip by bike or bus earn points. Thus those points can be redeemed for goods and services at local businesses that have signed for the scheme.

“The system of point collection is based not on the distance you travel but on a single trip, because it’s important that even for short trips of 1km you do it in a sustainable way,” Marco Amadori told the reporters.

Marco Amadori is the mind behind this Eco-friendly scheme. Belli Mossa, popular app that allows maximum trip to be logged each day. This encourage people to use the scheme over time and help make traveling around the city more sustainable.

Controlling air pollution:

Gases emitting from the vehicle are actually damaging the environment and the health of people. According to the State of Global Air Report, more than 95% of the population is taking polluted air. This in turn leads to lung disease, cancer and heart attacks.

Air pollution is the reason for the early deaths in the developing countries. According to the recent reports the highest numbers of total deaths linked to air pollution are in China (1.58 million) and India (1.61 million), due in part to their large populations. On measuring death rates per 100,000 inhabitants, Afghanistan, where air pollution is caused by burning solid fuels for cooking and heating, fumes from generators and vehicle emissions from traffic-clogged roads, comes off worst.

By 2030, as part of Sustainable Development Goals programme, the United Nation aims to reduce the impacts of air pollution in environment.

Initiative to changing behaviour:

Each country in the world is now promoting the Eco-friendly ways to commute. Bike-sharing scheme is the major help in cities. Therefore, this help to encourage motorists to leave cars at home and use cycle and public transport.

Although, investment in new cycling lanes and infrastructure helps in reducing the emission. Most importantly reduces traffic congestion which in return improved public’s health.

The World Economic Forum’s Cities and Urbanization research highlights the need for cities to become better at managing resources and protecting the environment.


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